According to Jorge Pesquera of AHATA: Dutch group knows how to counteract the negative effect in the U.S. of the case of Natalee Holloway
DIARIO Aruba
01/06/2006

ORANJESTAD (AAN): During a meeting which took place Thursday afternoon at the Renaissance Convention Center between the Aruba Hotel and Tourism Association (AHATA) and their partners, related to the presentation of their 2006 Business Plan, the impact that the case of Natalee Holloway has in the US was remarked upon.

DIARIO asked Mr. Jorge Pesquera, CEO of AHATA, how the Netherlands Board of Tourism and Conventions (NBTC), AHATA’s new partner in what relates to the promotion of Aruba in the US, will focus their plan of action in what terms of this case.

He indicated that there are people working at NBTC who know to deal with clients at a very sophisticated level. He continued to say that to be able to counteract the opinions that certain Americans have of Aruba due to the case of Natalee, a sophisticated level of how the style of sale will take place is required and that NBTC has this.

Pesquera stated to DIARIO that in the way questions that were asked were answered, he is convinced that NBTC are consummate professionals who know the right way to counteract the effects of the Natalee Holloway case.

“This is something that has to be explained and has to be done with logic, with information and with the conviction that we have the truth on our side”, he said.